Finance

  Who we serve

India’s financial sector is one of the key sectors in the country and the economic stability and growth rests on it.

At Catalyst PR, we are equipped with the specialised expertise that this sector demands. Here, accuracy and building confidence are important. We create confidence building communication that instil trust in the target audience. We have helped many leading financial brands get the kind of reach that they seek.

Finwego

Finwego is an Education Finance Company founded by Ms. Pavee Ramanisankar and provides micro finance loans to the teacher community. This did not have adequate news value so we worked out a fresh angle. Our strategy was to project the woman entrepreneur, who did her higher education in the US and returned to Chennai to help the rural teacher community. This was well-received with good coverage in a leading Tamil magazine. We suggested an advertorial in the Daily Thanthi and she received 200 calls the same day which thrilled her.

Fullerton India Credit Company Ltd

Catalyst PR handled the announcement on inauguration of Unique Livelihood Advancement Fair `Disha’ in Erode of Fullerton India Credit Company Ltd, one of India’s largest capitalized Non Banking Finance Company (NBFC).

Kinara Capital

Kinara Capital wanted to underline the fact that were increasing their presence in the South to support small business growth. They already had a corporate PR agency but wanted better local coverage. We helped them penetrate the local market. We drafted a press release that was disseminated in Chennai, Bangalore and Hyderabad to select publications. We received good coverage in leading print, electronic and online media.

Home First Finance Company (HFFC)

Home First Finance Company handed out subsidy of over Rs. 2 lakhs to each of the 11-privileged affordable home-buyers of Chennai who were chosen under Pradhan Mantri Awas Yojna’s (PMAY), Credit Linked Subsidy Scheme (CLSS) Initiative. The press event was handled by Catalyst PR.

State Bank of Hyderabad

Catalyst PR handled the Press Conference for State Bank of Hyderabad (SBH) to announce their new branch opening and expansion in South India. SBH is the biggest associate of State Bank of India, enjoying significant growth and winning appreciations for its best banking practices.

Five Star Business Credits Limited

Catalyst PR handled the financial results for Chennai based Five Star Business Credits Limited, one of the oldest non-banking financial services companies in the State and focusing on housing loans (renovation and modification) and vehicle loans.

VenturEast Micro-equity Managers (VMEM)

Renowned Chennai-based venture capital firm VenturEast Micro-equity Managers (VMEM) provided financial assistance to developing micro, small and medium enterprises (MSMEs) across the State and Puducherry through its Rs. 10 crore BYST Growth Fund. Catalyst PR extended the communication support for the initiative.

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