Food & life style

  Who we serve

India is one of the fastest growth market for MNCs in the food and lifestyle segment. The shift in the consumer attitude, rise in disposable income and increasing brand conscious youth will add to the demand in the industry. The segment also has seen lot of start-ups and individual designers who want to make a mark for themselves. And needless to say, this like education is an evergreen growth industry.

Catalyst PR has partnered with both leading and upcoming brands in the sector to meet their PR objectives.

Cake Mall

Cake Mall approached Catalyst PR for publicity about their workshops. Catalyst PR assisted them in achieving their communication objective.

Derby Jeans Community

Derby is truly the first international fashion brand from Asia. Derby has grown to be a leading menswear brand in South India with a retail presence through exclusive stores and multi-brand outlets. Catalyst PR has done exclusives in TV and Print, handled press meets and press releases in Chennai and Kochi.

Fujifilm

When Fuji Films launced Instax camera in Chennai, Catalyst PR handled the communication. Instax is instant camera that prints photos in the size of business cards. We spread the news on launch in other cities – Bangalore, Hyderabad, Kolkata and Mumbai.

Geoscope

Catalyst PR has handled the PR mandate for Geoscope, a leading beverage company. From experience session to new launches to new market announcement, Catalyst PR has worked closely with the brand.

Jullaaha

Jullaaha, located in Annanagar, Chennai, is ethnic Fashion boutique catering to choices of traditional Indian clothes across Batik, Block Print, Hand Paint, Embroidery and Kalamkari print varieties. Catalyst PR has handled press releases on various offers and collections from time to time.

Thaligai Restaurant

Catalyst PR has handled the PR promotion of Thaligai Restaurant beginning from First Anniversary celebrations, Diwali offers, Kaarthigai specials, Valentine's Day special offer to Food and Music treat at the restaurant.

Sakthi Masala

Sakthi Masala has bagged Best Employer State Award and Rajiv Gandhi National Quality Award. On both the occasions, Catalyst PR has spread the news of the brand winning these awards.

Sangeetha Veg Restaurant

Sangeetha Veg is a part of the 25-year old Sangeetha Group and launched its restaurants at T. Nagar, Velachery, Medavakkam, and OMR. Catalyst PR was instrumental in propagating the news on launches. Introduction of online order facility and Diwali offers among other news were handled by Catalyst PR.

Naturals

Catalyst PR takes pride in its association with the leading salon brand `Naturals’. We have handled the various communication requirements on a consistent basis.

Madras Curry Cup

From restaurant launch to offers to new flavor launch, Catalyst PR assisted Madras Curry Cup to achieve their communication objective.

Udupi Ruchi

Catalyst PR extended its PR support for Udupi Ruchi’s foray into Telengana and Andhra Pradesh and Festive season offer assignments.

Vishvesh Textiles – The Furnishing Gallery

Visvesh Textiles is a leading furnishing company based out of Chennai and offering exquisite products of domestic and international brands. Catalyst PR has handled exclusives in Print and press releases on various announcements and offers.

Adyar Travel Bureau

It’s not often that you have a cruise launch to plan a press conference for. We handled the launch announcement for India’s first and only Cruise Holiday Company offering Cruises across the world and had partnered with Adyar Travel Bureau. Usually, an event like this would happen at the Port Trust but this option was not possible then so we came up with an exciting press conference at a five-star hotel. We launched it with an exciting video and the innovative subject attracted the media. The news received extensive coverage in print publications.

Kovai Alankar Vilas Restaurant

Kovai Alankar Vilas, specializing in authentic Kongu region non-vegetarian fare gave us the launch assignment for its new restaurant at Anna Nagar. We helped them secure good reviews in various publications and good visibility in leading print media. We recommended an advertorial in the TOI which generated good results for them. We also suggested and guided them through the nomination procedures to apply for a TOI Award and they became the proud recipient of a TOI Award.

Poompuhar – Craft Bazaar Exhibition

Poompuhar, a retail showroom of The Tamil Nadu Handicrafts Development Corporation Limited is a State Government organisation that promotes traditional art and craft. It held a 'Crafts Bazaar' a mega handicrafts exhibition at Kalakshetra Foundation and wanted to generate adequate publicity to attract visitors. Though, the client had approached us at the last minute, we were quick to respond and we got good coverage in various print publications.

UrbanClap

Urban Company formerly Urban Clap is India's largest services marketplace and they had consistent PR needs as their business grew and expanded. We helped them formulate a strategy to achieve the goals they sought. From sending out releases to attract talent, announcing their rebranding from Urban Clap to Urban Company to consumer report projections, we have done continuous press release disseminations in Chennai for them over the past six months. And the coverage came flowing in, way beyond their expectation.

Studio Ayana

Chennai based startup boutique, 'Ayana' fashion studio launched its Summer Cool Collective and needed to get the word around. This online store had been started by a woman entrepreneur who had returned from overseas. Since such news has less of news value, we shifted the focus to her as a woman entrepreneur and got an online package for her in TOI. We also got good coverage for about her products through a series of press releases in leading print media and an exclusive in a Tamil magazine. We also motivated and guided her to go for the nomination for the TOI award and they also bagged the award.

Radisson Blu Hotel - Anglo Indian Food Fest

Anglo Indian cuisine is an amalgamation of British style cooking infused with the local Indian flavours. Radisson Blu Hotel held a food festival to showcase this and we worked on a press conference followed by a food reviewing session. Since the subject was interesting, there was plenty of interest in the media. We were happy that the client received good coverage in leading print and online media.

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