Media

  Who we serve

Media houses are constantly innovating or have news to share. Like any other brand, they need to have a continuous stream of publicity about them out on various platforms. The key challenge for most media houses is that other media houses may not like to publicise them.

At Catalyst PR, we have the expertise to help media houses promote themselves through PR. We have crafted many strategies to help them do that and have achieved stupendous results.

Peppers TV

Catalyst PR handled series of new shows announcement for Peppers TV across various genres. Peppers Entertainment Television is a Tamil entertainment channel targeted at the youth and young at heart and seeks to redefine entertainment.

SS International Live

Catalyst PR handled the press note for SS International’s fusion concert at Chennai with Aruna Sairam and Mandolin Shrinivas. SS International Live is an event management company dedicated to organize musical events and live shows. News on the launch of the official website of SS International Live was also dealt by us. Tabla virtuoso and composer Ustad Zakir Hussain launched the website.

UF Group

UF Group has been closely linked with the entertainment industry. Through one of their group companies, Southern Digital Screenz the southern franchisee of UFO Moviez, they have changed the way movies are being screened in the theaters. Catalyst PR handled the announcement of the launch of next generation E box called Ufx EmaginE.

Zee Tamil

Catalyst PR was roped in to handle Zee Tamil TV channel’s regular communication on the various shows and new program launches. Catalyst PR has consistently placed stories on various episodes and celebrities interviews.

BBC

When am international media house as big as the BBC approaches you, it’s a proud moment. It was one more feather in our cap after having worked for similar large media houses like Zee Tamil, Vendhar TV, Hello FM, Raj TV, Kumudam Publications. We had crafted an engaging strategy to publicise their battle against fake news. Normally, a media house’s initiative will not be publicised by another but since this was a common concern for all, they took up the cause. This was an immense success with good coverage in leading print, electronic and online media.

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